Product & Service Designer
Hi, I'm Anita
I help product teams navigate complex and ambiguous problem space, spot product opportunities, to design impactful user experiences that balance the user needs as well as business needs.
Most excited when there's a meaningful problem to be solve, when team are set up to experiment fast!
Case Studies
Chatbot · UX Research · Government
JCS Discover: How can government help and provide value to citizens looking for work?
2025A discovery phase investigating whether and how a government employment service could provide genuine value to citizens.
Product Design · Mobile
Project Two
2024Placeholder — replace with your next case study.
Research · Strategy
Project Three
2024Placeholder — replace with your next case study.
Service Design · Healthcare
Project Four
2024Placeholder — replace with your next case study.
UX Research · Discovery
Project Five
2023Placeholder — replace with your next case study.
Product Design · Strategy
Project Six
2023Placeholder — replace with your next case study.